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The success of Apple's mixed reality headset will depend mainly on its integration into the ecosystem

May 14, 2023

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The presentation of the Apple RealityPro it is imminent. With one of Apple's most anticipated events approaching, this June 5 during WWDC 2023, industry insiders have begun to debate how the company could excel in a niche that is neither new nor popular.

Thus, and taking into account a report from Consumer Intelligence Research Partners (CIRPs) that measures the rate of adoption of Apple products, it could have a good percentage within the users of the Apple ecosystem, despite its estimated price of 3,000 dollars, and even 1,500 according to those optimists who believe that Apple will sacrifice part of its profit to drive sales.

The adoption rate of mixed reality headsets of Apple among iPhone users could be similar to that of AirPods and Apple Watch. According to CIRP, about 60% of iPhone owners with Bluetooth headsets own AirPods, while more than 75% of iPhone owners with a smartwatch own an Apple Watch.

According to the report, Apple can expect a large turnout from a relatively small consumer base. Yes indeed, it will all depend on how well it fits into the Apple ecosystem, specifically with the iPhone. Both AirPods and Apple Watch easily connect to iPhone, and this will prove key to the acceptance of Apple Reality Pro, whether it works on its own or as an accessory to the iPhone.

In the worst case, the Apple Reality Pro could have the same fate as the company's speaker. According to , CIRP.

The last time Apple tripled a competitive market price was with its HomePod smart speaker. After nearly five years in that market, Apple sits in a distant third behind the Amazon Echo and Google Home.

In addition to the CIRP report, since TrendForce have shared their estimates regarding the market for virtual reality and augmented reality devicessuggesting that global sales will have a decrease of 18.2% compared to last year and a total of 7.45 million devices sold.

Focusing on Apple, predictions indicate that the company will only sell 100,000 units of its Reality Pro

Which of the two reports do you think will be the most accurate future of the Apple Reality Pro?

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Apple RealityPro The adoption rate of mixed reality headsets could be similar to that of AirPods and Apple Watch it will all depend on how well it fits into the Apple ecosystem, specifically with the iPhone. market for virtual reality and augmented reality devices global sales will have a decrease of 18.2% compared to last year